Morrie Yohai, the Man who invented Cheez Doodles, died today August 3, 2010, he was 90 years old.
During an interview Yohai recalled that one of his responsibilities later in his career involved making decisions as to which tiny toys would be included as prizes in packages of Cracker Jack.
I can't think of a better job in life than one to make children happy and it must have saddened him to no end to hear about what comes with toys today, certainly not Cracker Jacks; more likely Lead, Cadmium and who knows what else from China.